The Kreditanstalt für Wiederaufbau (KfW) was founded in 1948 and is the world's largest national development bank. As part of its statutory mandate, it supports change and promotes forward-looking ideas to improve living conditions worldwide. It has almost 6,000 employees at over 80 locations on 5 different continents.

" The Pixelboxx DAM offers an enormous simplification of work and is a great tool for the KfW image archive in combination with Pixelbridge. The integration of the DAM into our external as well as internal editorial systems makes the administration and playout of image and video data much easier."

Michael Kraus IT/Product Manager WCMS & DAM at KfW

The Challenge

The KfW used a decentralized storage system in which images were stored locally in individual departments. This storage was susceptible to redundant data storage. Cross-departmental working, data exchange and access rights no longer met the users' expectations. A solution had to be found that would meet both the high security standards and the new requirements as well as allowing central access to the KfW image stock while offering detailed rights structures. In addition, an external, freely accessible image archive was to be established, in which images could be made available to the public for download intuitively, browser-based, and free of charge.

The Solution

The Pixelboxx Digital Asset Management system was deeply integrated into the IT system landscape of KfW. As a central image management for all departments it guarantees access to the desired internal image material at any time. Furthermore, the Pixelboxx DAM was connected to the SharePoint based intranet. This avoids redundant data storage and a sophisticated rights management system guarantees high security standards.

The image archive was implemented as a portal solution for visitors. Visitors with reading access can access selected images in a defined resolution after confirming the disclaimer and simply download them. Here a replication of the Pixelboxx ensures external delivery into the archive and a clean separation between objects in process and already published ones. The Pixelbridge automatically makes different resolutions available for users.

To refine the search in the image archive, the Pixelboxx was connected to the search engine of the archive. The meta data maintained in the Pixelboxx is transferred to the search engine and thus enables easy faceting within the image archive.


Further case studies