What is Digital Asset Management?
A digital asset management (DAM) system enables the professional and simple administration of digital objects on a central server. These can be of all conceivable types and formats, whether images, graphics, technical drawings, or data sheets, but also animations, video, and music files. Since each of your media data represents a certain value, i.e. is your capital, so to speak, media data are referred to as "assets" in this context.
- Multiple usage
- Cross media usage
- Increase in efficiency
- Cost reduction
- Quicker return on invest (ROI)
Rapid return on investment
The use of a DAM system optimizes the entire media management of your company. All areas that work with media data, such as marketing and sales, benefit from the accelerated processes. Optimize the availability and security of your data in a flash with digital asset management. The potential savings are immense, for example, by avoiding redundant processes.
Content reuse 100%
Usability of your media files 100%
Benefits on business knowledge 100%
Secure file sharing 100%
Digital asset management systems as a central data source are available at any time via the Internet for all persons and systems that need media content. The solution can be easily integrated into existing IT landscapes. A particularly high level of efficiency has been demonstrated for the areas of marketing, PR, and e-commerce. Media-related workflows can be better controlled. With digital asset management, workflows are standardized and automated. This improves productivity, increases the quality of results and provides the flexibility needed to skillfully use all relevant communication channels.
With a DAM system companies have a central source for their media content. They control the content of their media pool, manage access rights, and ensure that usage and licensing regulations are always complied with.
- Single source for images, graphics, videos, documents, and presentations
- Central user control
- Full control over access and use of data
- Control workflows and increase productivity
All media files are easily found by the responsible employees via search functions. Content can be downloaded, shared, and published. Access is provided in the DAM system or via interfaces from third-party systems such as CMS or PIM.
- Powerful search functions
- Download, share and publish
- Automatically play out media in CMS or shop systems
- Rule-based image adjustments for every purpose
Employees or service providers (photographers, agencies, graphic designers) import content into the system, easily maintain tags and other metadata, and structure the content in folders or via category trees. Release processes can also be controlled in the DAM.
- Import via browser, file server, third-party systems
- Extensive keywording and categorization possible
- Control releases
- Automatic integration of IPTC, Exif data, etc.
Now you! How efficient are you?
On the way to Digital Asset Management
How can development levels in digital asset management be determined and continuously improved? There are transferable models that paint an ideal picture of how an organization or company manages the handling of digital media content. We, too, have developed a concept that describes the path to this ideal state. The following sections show which development levels are distinguished and which dimensions are decisive in the handling of media content.
- 1. Level
- 2. Level
- 3. Level
- 4. Level
- 5. Level
1. Level Instinctive
There is still no awareness of the challenges and potentials in the field of digital asset management.
2. Level Discover
An awareness of digital asset management has developed, and solutions are being sought to optimize processes.
3. Level Transition
Digital Asset Management solutions are integrated into the daily work routine and users get to know the practical handling.
4. Level Cultivate
Optimization takes place in the form of automation and integration processes. Digital asset management becomes deeply rooted in the system landscape of an organization.
5. Level Strategic
Digital Asset Management is fully integrated into all affected business processes and solves future challenges.