BABYMARKT.DE is Germany's leading online shop for baby and children's equipment with over 100,000 articles and manages more than half a million images. Since 2003 the company has been accompanying families throughout Europe on exciting adventures from pregnancy to starting school. The company was awarded the title of Germany's "Top Dealer 2018".

" Since the use of Pixelbridge, the performance of our web shops has been significantly improved. Also, the worldwide cooperation of our marketing and web shop department is much more efficient.​ "

Friederike Lütgenau Head of Project Management at

The Challenge managed files decentral and closed in the respective work areas. An interdepartmental data exchange was only possible with difficulty, especially for the cooperation with the European umbrella brand pinkorblue. The company was looking for a new system that would enable the vision of a future-oriented online shop. Our task was to introduce a central data management system that would automatically display images and metadata in web shops throughout Europe (Germany, Netherlands, Austria, France, Spain, Poland, Czech Republic, Switzerland, Italy, Denmark, Finland, Sweden and Norway). The configuration of scaling parameters and the setting of different resolutions should run automatically.

The Solution uses the Pixelboxx DAM as a central storage and administration system for digital media. To ensure high availability, several Pixelbridge instances in combination with a CDN system were integrated. This provides scaling storage and delivery capacities and guarantees an optimal data throughput even during high load peaks. This ensures that the assets are made available in the web shop even if a very large number of simultaneous accesses occur.

By using Pixelbridge, images of the Pixelboxx DAM are directly scaled for the respective demand and delivered to the web shops. The framework allows the display of preview graphics, test and quality seals, detailed views, or linked images of products in other color variations. At the same time, it delivers metadata such as article number, description, and other properties directly to the web shop.

To guarantee a high-quality representation, images are checked for image quality, minimum size and resolution by using the Pixelboxx import validation. An additional function of addable meta data properties allows optimal tagging. With the help of this feature, user-specific custom fields can be added, which significantly accelerate the finding of assets.


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